Prose
Project Type
Social Media Ads
Date
May 2023
Prose is a made-to-order hair care company that creates hair products with formulas tailored to the consumer. Shoppers provide information about their hair type, lifestyle, preferences, etc. and Prose delivers a unique formula that matches their needs.
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The goal of this campaign is twofold: appreciate the diversity of the consumers' hair types and communicate Prose's commitment to tailor each hair product to their diverse needs.
The minimalist nature of these advertisements is reflective of the simple and natural ingredients that Prose uses in their products. No extra chemicals or fancy elements you can't pronounce–just the essential ingredients for happy and healthy hair. Prose also prides itself on using sustainable and ethically sourced materials, which is reflected in the rustic and earthy color palette.
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Choosing the subjects for these ads was an important aspect of the design process, as it is crucial to reflect the sentiment of the campaign's message. I wanted to make the ads represent a wide selection of hair types and textures to communicate that Prose products are for everyone.