AbbVie
Project Type
Brand Management & Logo Animation
Date
July 2023
In 2023, AbbVie's Pharmacovigilance and Patient Safety department (PPS) integrated Epidemiology and R&D Quality Assurance to form PSEQ. To reflect this integration and implement AbbVie's updated brand guidelines, the Admin Professionals team asked me to help rebrand their logo to reflect the recent changes to the department.
Please keep in mind that a majority of the work I've done for AbbVie cannot be shared in my portfolio.
The goal for the new logo was to create a design that reflects the principles and purpose of the Admin team, as well as demonstrate inclusivity towards the newly integrated departments. I also produced a short logo animation to announce the integration departmentwide.
The Admin Marketing team also asked me to develop some posters to promote engagement with their support site. Posters were displayed in-office at the Lake County and Irvine sites.
